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Business Coaching

Business Coaching

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Executive summary

Operators in the Business Coaching industry offer leadership and management training courses, including courses to enhance knowledge in particular areas, such as IT and conflict resolution. The industry is heavily reliant on demand from its largest market, middle and senior management staff of US corporations. Favorable economic conditions prior to 2020 enabled new and existing companies to expand operations as demand for industry services rose. However, the onset of the COVID-19 (coronavirus) pandemic and the ensuing economic fallout offset prior growth, as corporate profit and consumer spending dropped. However, improving economic conditions between 2021 and 2022 can be attributed to the recovery in industry revenue, as both corporations and consumers resumed spending on discretionary services. Notably, corporations sought out business coaches to help navigate the unprecedented postpandemic work environment. In all, industry revenue is anticipated to rise an annualized 2.8% to $ 14.2 billion over the five years to 2022, including a 2.6% increase in 2022.
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industry profit;

industry margin;

industry employment;

industry major players;

industry key external drivers;

industry product & structure segmentation;

industry key trends;

industry Life Cycle;

industry Geographic Breakdown;

industry Key Success Factors;

industry Key statistics for previous years;

forecast of industry Key statistics for the next 5 years;

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Reference Wordlist

High barriers to entry mean that new companies struggle to enter an industry, while low barriers mean it is easy for new companies to enter an industry.

Compares the amount of money spent on capital (plant, machinery and equipment) with that spent on labor.
IBISWorld uses the ratio of depreciation to wages as a proxy for capital intensity. High capital intensity is more than $ 0.333 of capital to $ 1 of labor; medium is $ 0.125 to $ 0.333 of capital to $ 1 of labor; low is less than $ 0.125 of capital for every $ 1 of labor.

The dollar figures in the Key Statistics table, including forecasts, are adjusted for inflation using the current year (i.e. year published) as the base year. This removes the impact of changes in the purchasing power of the dollar, leaving only the "real" growth or decline in industry metrics. The inflation adjustments in IBISWorld’s reports are made using the US Bureau of Economic Analysis’ implicit GDP price deflator.

Spending on industry goods and services within the United States, regardless of their country of origin. It is derived by adding imports to industry revenue, and then subtracting exports.

Colloquial Terminology

A combination of both online and traditional instruction.

An organizational process aimed at empowering employees to accept and embrace changes in their current business environment.

Education delivered to students who are not physically on site in a traditional classroom or campus.

A presentation, lecture, workshop or seminar that is transmitted over the internet.


Over the past five years, the industry has benefited from the growing popularity of business coaching among large corporations. However, rising demand, low barriers to entry and the proliferation of virtual coaching tools has spurred new entrants into the industry, placing a downward pressure on the average industry profit margin. While virtual tools enable coaches to meet with more clients a day at a lower cost, it also allows more entrants to more readily operate in the industry. In fact, the International Coaching Federation reports 83.0% of coaches offer online or hybrid offerings, which has buoyed the many small operators in the space.

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