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Craft Supplies Wholesale

Craft Supplies Wholesale

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Executive summary

Operators in the Toy and Craft Supplies Wholesaling industry have been experiencing a sharp increase in demand as a result of the COVID-19 (coronavirus) pandemic. IBISWorld estimates industry revenue will increase at an annualized rate of 3.1% to $45.7 billion over the five years to 2022. Despite supply chain disruptions caused by the global coronavirus pandemic, demand for industry products helped the industry to expand amid the ongoing pandemic. Increased consumer spending and demand for toys and hobby goods amid the lockdown in 2020 and ensuing economic recovery in 2021 led to considerable growth for industry operators despite the closure of nonessential retail businesses.
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industry revenue;

industry profit;

industry margin;

industry employment;

industry major players;

industry key external drivers;

industry product & structure segmentation;

industry key trends;

industry Life Cycle;

industry Geographic Breakdown;

industry Key Success Factors;

industry Key statistics for previous years;

forecast of industry Key statistics for the next 5 years;

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Reference Wordlist

High barriers to entry mean that new companies struggle to enter an industry, while low barriers mean it is easy for new companies to enter an industry.

Compares the amount of money spent on capital (plant, machinery and equipment) with that spent on labor.
IBISWorld uses the ratio of depreciation to wages as a proxy for capital intensity. High capital intensity is more than $0.333 of capital to $1 of labor; medium is $0.125 to $0.333 of capital to $1 of labor; low is less than $0.125 of capital for every $1 of labor.

The dollar figures in the Key Statistics table, including forecasts, are adjusted for inflation using the current year (i.e. year published) as the base year. This removes the impact of changes in the purchasing power of the dollar, leaving only the "real" growth or decline in industry metrics. The inflation adjustments in IBISWorld’s reports are made using the US Bureau of Economic Analysis’ implicit GDP price deflator.

Colloquial Terminology

The state where children outgrow toys at a younger age than the target market, resulting in greater demand for more adult-like merchandise.

Consumers born between 1946 and 1964 who account for a major proportion of the population.

A retail store that is differentiated by its sheer size and large range of products, including electronics, household goods and other consumer products.


Over the past five years, manufacturers have increasingly internalized their distribution processes by supplying goods directly to retailers, undermining the centrality of other industry operators that function within the toy and craft goods supply chain. Since manufacturers can offer lower prices by eliminating the wholesale markup, merchant wholesalers that act solely as a middleman between manufacturers and retailers have been forced to lower their own prices to remain competitive. As a result of manufacturers becoming more active in the wholesale market and increased purchasing costs, industry revenue and profit growth has been volatile over the five years to 2022. Supply chain disruptions continue to put upward pressure on input costs for industry goods; as a result, revenue will likely grow strongly, albeit at a slower rate compared with 2021, rising 2.7% in 2022 alone. Furthermore, industry profit increased during the pandemic, but ultimately declined during the period due to the same pandemic-related disruptions; industry profit, measured as earnings before interest and taxes, is expected to account for 4.7% of revenue in 2022, down from 6.8% in 2017.

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