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Hobby & Toy Stores

Hobby & Toy Stores

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Executive summary

Operators in the Hobby and Toy Stores industry retail a variety of products such as dolls, electronic toys, games, hobby kits and craft supplies. Industry revenue is expected to trend upward over the five years to 2022 due to the expansion in customer base, which is young children and their demand for industry products. However, despite growth in household finances, competition from e-commerce channels and mass merchandisers has absorbed much of the increased demand for industry products because these operators can offer low prices and one-stop shop convenience. Additionally, discount stores have emerged as the leading hobby and toy retailers during the five-year period. In 2020, despite the COVID-19 (coronavirus) outbreak that posed more challenges to industry operators as some industry establishments were required to temporarily shut down, industry demand somewhat benefited from the need for at-home entertainment amid the shelter-in-place mandates. With the rollout of coronavirus vaccines and mass immunization efforts, industry revenue rebounded strongly in 2021. Overall, IBISWorld expects revenue for the industry to rise at an annualized rate of 3.3% over the five years to 2022 to $24.3 billion. However, in 2022 alone, industry revenue is anticipated to fall 1.2% due to an expected decline in household income.
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Each report includes:

industry revenue;

industry profit;

industry margin;

industry employment;

industry major players;

industry key external drivers;

industry product & structure segmentation;

industry key trends;

industry Life Cycle;

industry Geographic Breakdown;

industry Key Success Factors;

industry Key statistics for previous years;

forecast of industry Key statistics for the next 5 years;

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Reference Wordlist

High barriers to entry mean that new companies struggle to enter an industry, while low barriers mean it is easy for new companies to enter an industry.

Compares the amount of money spent on capital (plant, machinery and equipment) with that spent on labor.
IBISWorld uses the ratio of depreciation to wages as a proxy for capital intensity. High capital intensity is more than $ 0.333 of capital to $ 1 of labor; medium is $ 0.125 to $ 0.333 of capital to $ 1 of labor; low is less than $ 0.125 of capital for every $ 1 of labor.

The dollar figures in the Key Statistics table, including forecasts, are adjusted for inflation using the current year (i.e. year published) as the base year. This removes the impact of changes in the purchasing power of the dollar, leaving only the "real" growth or decline in industry metrics. The inflation adjustments in IBISWorld’s reports are made using the US Bureau of Economic Analysis’ implicit GDP price deflator.

Spending on industry goods and services within the United States, regardless of their country of origin. It is derived by adding imports to industry revenue, and then subtracting exports.

Colloquial Terminology

The phenomenon where children outgrow toys at a younger age than the target market, resulting in greater demand for more adult-like merchandise.

A method wherein consumers personally create, build and/or design their own projects and products without the assistance of professionals.

The transmission of data between businesses from one computer system to another.

Children between the ages of eight and 12 years.


Over the past five years, mounting external competition has partially driven the bankruptcy and subsequent exit in 2018 of one of the industry's historically most prominent players, Toys R Us Inc. As a result of industry consolidation, large external companies, such as Walmart Inc. and Target Corporation, have siphoned revenue away from remaining industry operators. Overall, the aggressive price competition from large companies has put downward pressure on the industry over the past five years, causing industry operators to shut down their unprofitable locations.

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