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Intellectual Property License

Intellectual Property License

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Executive summary

The Intellectual Property Licensing industry is involved in assigning rights to assets, such as patents, trademarks, brand names and franchise agreements. Industry operators own the rights to these assets and charge fees to other businesses for the usage rights, typically in the form of royalties. Franchise agreements that permit the use of a name contingent on the purchase of products from a franchisor and tangible asset leasing are excluded from this industry. For licensees, the benefits of such an arrangement are plentiful, including greater exposure, customer loyalty and the capacity to charge a premium for a product with a name, such as Disney, on it without having to build a brand name from the ground up.
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industry revenue;

industry profit;

industry margin;

industry employment;

industry major players;

industry key external drivers;

industry product & structure segmentation;

industry key trends;

industry Life Cycle;

industry Geographic Breakdown;

industry Key Success Factors;

industry Key statistics for previous years;

forecast of industry Key statistics for the next 5 years;

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Reference Wordlist

High barriers to entry mean that new companies struggle to enter an industry, while low barriers mean it is easy for new companies to enter an industry.

Compares the amount of money spent on capital (plant, machinery and equipment) with that spent on labor.
IBISWorld uses the ratio of depreciation to wages as a proxy for capital intensity. High capital intensity is more than $0.333 of capital to $1 of labor; medium is $0.125 to $0.333 of capital to $1 of labor; low is less than $0.125 of capital for every $1 of labor.

The dollar figures in the Key Statistics table, including forecasts, are adjusted for inflation using the current year (i.e. year published) as the base year. This removes the impact of changes in the purchasing power of the dollar, leaving only the "real" growth or decline in industry metrics. The inflation adjustments in IBISWorld’s reports are made using the US Bureau of Economic Analysis’ implicit GDP price deflator.

Spending on industry goods and services within the United States, regardless of their country of origin. It is derived by adding imports to industry revenue, and then subtracting exports.

The number of permanent, part-time, temporary and seasonal employees, working proprietors, partners, managers and executives within the industry.

Colloquial Terminology

The property of a person's intellect or mind.

In a licensing agreement, the party that pays for the right to use another company's image or name.

In a licensing agreement, the party that has may permit another company to use their image or name.


The industry has expanded for the majority of the five-year period to 2022, as broad economic improvements increased consumer spending and demand for advertising. Since advertising influences discretionary consumer spending, demand for premium brands has increased with rising per capita disposable income. However, in 2020, the negative effects of the COVID-19 (coronavirus) pandemic caused the industry to contract. However, an economic recovery will enable industry revenue to grow 2.0% in 2022 alone, due to mass immunization efforts. IBISWorld expects overall revenue growth during the five-year period to increase at an annualized rate of 2.4% to $60.8 billion in 2022. Additionally, industry profitability is anticipated to remain high, accounting for 26.0% of revenue in 2022.

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