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Tea Production

Tea Production

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Executive summary

Previously lagging behind the Coffee Production industry (IBISWorld report 31192a), the Tea Production industry is beginning to strengthen. A growing emphasis on healthy living is shifting dietary patterns away from sugary drinks toward healthier beverages such as tea over the five years to 2022, although it has not yet resulted in more substantial revenue growth. Tea manufacturers are marketing the various health benefits of tea consumption, such as its effects on lowering cholesterol and relieving inflammation. According to a 2020 study conducted by the European Journal of Preventive Cardiology, Chinese men and women who drank more than three cups of tea a week had lower risk of heart attack and stroke. As a result of increasing health consciousness, industry revenue increased during the current five-year period despite some unevenness, and has been able to navigate the COVID-19 (coronavirus) pandemic despite trade disruptions. According to IBISWorld estimates, industry revenue is projected to rise an annualized 0.2% to reach $1.7 billion over the five years to 2022, including 2.6% in 2022 alone.
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industry revenue;

industry profit;

industry margin;

industry employment;

industry major players;

industry key external drivers;

industry product & structure segmentation;

industry key trends;

industry Life Cycle;

industry Geographic Breakdown;

industry Key Success Factors;

industry Key statistics for previous years;

forecast of industry Key statistics for the next 5 years;

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Reference Wordlist

High barriers to entry mean that new companies struggle to enter an industry, while low barriers mean it is easy for new companies to enter an industry.

Compares the amount of money spent on capital (plant, machinery and equipment) with that spent on labor.
IBISWorld uses the ratio of depreciation to wages as a proxy for capital intensity. High capital intensity is more than $0.333 of capital to $1 of labor; medium is $0.125 to $0.333 of capital to $1 of labor; low is less than $0.125 of capital for every $1 of labor.

The dollar figures in the Key Statistics table, including forecasts, are adjusted for inflation using the current year (i.e. year published) as the base year. This removes the impact of changes in the purchasing power of the dollar, leaving only the "real" growth or decline in industry metrics. The inflation adjustments in IBISWorld’s reports are made using the US Bureau of Economic Analysis’ implicit GDP price deflator.

Spending on industry goods and services within the United States, regardless of their country of origin. It is derived by adding imports to industry revenue, and then subtracting exports.

Colloquial Terminology

A generally duty-free agreement signed by the governments of Canada, Mexico and the United States, creating a trilateral trade bloc in North America.

A traditional tea, originating in China, which ranges between green and black tea in terms of oxidation.

Describes a state where tea leaves undergo a change in molecular structure.

A beverage produced and packaged for immediate consumption.


Tea is becoming more popular due to the growing variety of flavors, strengths and sweeteners offered by manufacturers. Differentiated tea offerings have enabled industry players to charge premium prices for unique blends, boosting industry revenue and profit. Moreover, the high brand recognition and customer loyalty that major players command have also contributed to high level of profit and sales growth. Unilever's Lipton, Bigelow Tea Company and the Hain Celestial Group Inc. teas have gained significant consumer loyalty. As members of a growing industry, niche players have had some significant opportunities to serve increasingly fragmented consumer needs and segments. Other growth opportunities include single-serve teacups compatible with K-cup coffee makers for increased convenience. While these developments have helped keep margins high over the past five years, the coronavirus pandemic is projected to push profitability down. In 2022, IBISWorld expects that profit, measured as earnings before interest and taxes, to fall to 10.6% of industry revenue.

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