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Executive summary

Operators in the Wineries industry are engaged in at least one component of the wine-making process. Over the five years to 2022, the industry experienced near-consistent revenue declines as consumer preferences shifted toward distilled spirits and ready-to-drink (RTD) beverages, such as sparkling seltzers. Detrimental growing conditions, particularly in California, which is home to an estimated 39.0% of industry establishments in 2022, also contributed to the industry's poor performance, resulting in volatile operational costs and disruptions. Moreover, the COVID-19 (coronavirus) pandemic caused significant supply chain issues and on-site operational difficulties, contributing to revenue declines. As a result, industry revenue is expected to rise, but slowly, increasing an annualized rate of 0.2% to $23.9 billion over the five years to 2022.
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Each report includes:

industry revenue;

industry profit;

industry margin;

industry employment;

industry major players;

industry key external drivers;

industry product & structure segmentation;

industry key trends;

industry Life Cycle;

industry Geographic Breakdown;

industry Key Success Factors;

industry Key statistics for previous years;

forecast of industry Key statistics for the next 5 years;

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Reference Wordlist

High barriers to entry mean that new companies struggle to enter an industry, while low barriers mean it is easy for new companies to enter an industry.

Compares the amount of money spent on capital (plant, machinery and equipment) with that spent on labor.
IBISWorld uses the ratio of depreciation to wages as a proxy for capital intensity. High capital intensity is more than $0.333 of capital to $1 of labor; medium is $0.125 to $0.333 of capital to $1 of labor; low is less than $0.125 of capital for every $1 of labor.

The dollar figures in the Key Statistics table, including forecasts, are adjusted for inflation using the current year (i.e. year published) as the base year. This removes the impact of changes in the purchasing power of the dollar, leaving only the "real" growth or decline in industry metrics. The inflation adjustments in IBISWorld’s reports are made using the US Bureau of Economic Analysis’ implicit GDP price deflator.

Spending on industry goods and services within the United States, regardless of their country of origin. It is derived by adding imports to industry revenue, and then subtracting exports.

Colloquial Terminology

A wine produced outside of the traditional wine-growing regions of Europe and North Africa.

The purchase of wine in packaged form (i.e. bottles or boxes) for consumption at home or anywhere other than the location of purchase.

Wine made in Europe; may also include other regions of the Mediterranean basin with long histories of winemaking such as North Africa and the Near East.

The purchase of wine for immediate consumption.

Part of a winery, typically located on the premises of the winery's production facilities, at which guests may sample the winery's products.


While the industry experienced declines during much of the period, revenue is expected to rise 7.8% in 2022 as economic conditions begin to improve and downstream on-premise channels, such as restaurants and bars, begin to reopen. As consumers release pent-up demand for such services, demand for high-volume shipments of wine is expected to return, buoying industry revenue. Still, operators will likely continue contending with low profit. Detrimental growing conditions have resulted in many operators experiencing unfavorable input prices. Moreover, wage costs have increased consistently over the past five years, placing downward pressure on returns. Thus, while revenue is expected to begin rebounding, profit will likely remain low.

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